During the whole month of February 2017, we released and advertised five videos realized during the ECA in Brussels in November 2016.
We used various channels:
the ECA website, You tube and twitter account,
the P2P Foundation blog, You Tube, FB and Twitter accounts
the European Alternatives FB
the ECF FB.
The videos were released one by one each Wednesday on all platforms. This was tagged as "Wednesday Commonsday".
Using this network and a coordinated action, we reached thousands of people on various platforms, and got 100+ more followers on Twitter. Our audience is 55-45% Male-Female and mostly interested in Politics, business, science and tech news.
This network is an operational and efficient way to get attention on ECA activities and grow the network.